Breakout Session II
Member Business Accounts: Competing with, and Differentiating, Your CU from the Banks 

Competing with and differentiating your credit union from a bank is not an easy task, but it is well worth it. Member business accounts have higher average balances and can contribute significantly to fee income even when fees are below those of banks. Business service levels and access points are different and should be accommodated, especially when it comes to online channels. Opening the account, servicing the account, and handling problems with the account will all determine the growth of your member business deposit program. In this session, Pierre Cardenas helps you identify your business niche, makes sure your system can provide the accessibility, and describes how to develop your personnel, so they can speak the business language.